How to make Google find your website in 8 steps

We usually make a website and put it up on the web so that users and customers can find it, better yet, so that it will appear on the first page of results. But it won’t be that easy to find your website on Google.

To ensure that a website’s pages are found, it is necessary to understand a little better about how search engines work and adopt some practices and improvements.

In addition to increasing the number of visits and organic access, having a strategy for better website ranking will bring value to your brand and will certainly help generate business.

We have separated some steps that you can apply to make the Google search engine find and rank your website, check them out below!

How to make Google find your website in searches?

When publishing your website on the web, Google will generally be able to find it for direct searches, for example, when searching for:

website: seekerhub.net

Google’s crawlers are highly efficient, analyzing billions of pages to deliver the most appropriate results for search intent. However, sometimes there are sites that do not appear in the results.

And this can happen for a few reasons. Are they:

• New website : Although dynamic, it may take Google some time to crawl it. The search engine does not set a time to start indexing, which can take hours or weeks. However, if it takes too long, it is good to pay attention to the next points.
• Lack of connections: one factor that can harm your website is if it is not well connected to other websites on the Web. This is because Google favors pages that have connections that facilitate user traffic.
• Website design: depending on the way the website was developed and the elements used on the pages, effective tracking of content by Google may be impaired or even blocked.
• Crawl error: it is also possible that Google finds an error in the site’s code or programming that makes it impossible to track.

Checking and correcting the possible problems mentioned above will help your website be found by users who search directly for the address.

However, these measures alone will not be a guarantee of appearing in the first search results and, therefore, increasing your organic traffic.

To rank among the top and attract visitors you need to go further and apply some good SEO practices . We’ve separated the main steps for you, let’s check it out!

Enter your sitemap in Google Search Console

To truly ensure that Google indexes your website’s pages, the best way is to register the sitemap.xml in Google Search Console.

The free tool, ideal for monitoring the performance of your URLs in organic search results, allows you to upload your sitemap and inform Google, in an organized way, which pages you want to be crawled.

Despite allowing other file formats to register the sitemap, the XML Sitemap is the best one to guarantee the best tracking.

Another tip when using Search Console that can speed up the indexing of your website’s pages is by requesting it through “URL Inspection”.

With this function on the Google platform, you can check whether a given URL is already indexed and, if not, click on “Request indexing”. The tip here is to choose the main pages on your website – for those just starting out – or those that are not receiving many hits.

Register on Google My Business

Another free Google tool that can help a lot in getting your website found is Google My Business .

In addition to offering several functions and benefits for entrepreneurs, the tool also allows you to manage your business information that will be displayed in search results and also on Google Maps.

Therefore, registration is essential to appear to users who are searching for options through geolocation.

On Google My Business it is possible to register and present information to the public such as: Location, Opening hours, Website, channels and contacts, photos, comments and customer reviews.

Have quick and easily accessible content

Currently, most web searches are done via mobile devices and users are increasingly demanding when it comes to speed.

Therefore, when developing a website with the aim of appearing well in Google search results, it is essential to optimize your content so that it loads quickly.

Furthermore, it is essential that the website’s usability, navigability and UX elements and functions are displayed correctly on all types of devices and screen sizes.

Sites that are not suitable for mobile or have a very long loading time, thus compromising the user experience, do not usually have good results in search engine rankings.

Build good connections: links

When Google search robots crawl the billions of pages on the web and find links to your website, it means that your website is being indexed more often and helps you achieve better positions.

There are several ways to get links to your blog pages, but you need to be cautious and strategic. It is possible, for example, to comment on blogs and websites – as long as there is context – with your address as a signature.

Another option is to adopt a content marketing strategy and create so-called guest posts. In other words, content that is produced by a website/company, but published on another website.

Exchanging links between websites, despite being quite common, is not currently a recommended good practice, as excessive and out-of-context use can be harmful to the SEO strategy.

Have a secure website with clean code

Another point that can harm a website’s performance in search results is whether it is safe.

Users expect a secure browsing experience and, therefore, Google recommends the use of the secure hypertext transfer protocol, that is, HTTPS . The protocol helps ensure a more secure connection and enhances the site’s positioning.

“Clean” code in a website’s backend helps make crawling and indexing easier. With well-structured content and code, the chances of achieving good SEO results only increase.

Create strategic content

To make Google find your website more and more and, therefore, attract more organic traffic, it is important to have a content marketing strategy.

By developing quality content, optimized and focusing on keywords that are strategic for your company, it is possible to appear in the top positions.

In addition to applying good SEO optimization practices, it is essential that this content offers value to your target audience and is relevant to your business. After all, there’s no point in appearing in the results and generating hits if it doesn’t make sense in the strategy.

Publicizing your website’s links on social media is also important for ranking in organic traffic, in addition to strengthening your communication across different channels. Therefore, after creating it, it is also essential to distribute the content!

Pay attention to internal linking

We have already talked about the importance of links so that crawlers can find more and more pages on a website. And this also applies to the pages on your own website.

However, again, the linking must have context and be strategic with user navigation and usability in mind.

Let’s think about an example of a blog for a car rental company. In addition to links to other articles, it is possible to link categories and free materials, but also services and car models, for example.

But remember that exaggeration can end up harming the user and, therefore, your website’s performance in search results.

Keep your website updated

After doing all these steps, your website may start to show the first results and be more easily found by Google.

However, it’s not worth thinking that the work is over – it never stops. After all, keeping your website’s content updated is essential to remain in the top positions in the rankings.

With millions of pages being created on the internet every day, it is essential to stay relevant and current for users.

Furthermore, it is important to always evaluate and correct possible broken links, error pages or content that could harm your positioning.