How do I start advertising my business on Google? See Tips!
Before the advent of Digital Marketing, small and medium entrepreneurs hardly had a choice when it came to promoting their businesses. Access to new audiences was a difficult task in general, which was pretty expensive in reaching out, making competition to big players quite difficult.
Furthermore, there was never much certainty that your investment would yield results and measuring the efficiency of an action was very complicated. But in the digital age this has changed – and for the better!
Web giants, especially Google, have shortened distances between customers and companies and enabled a more democratic environment for small and medium-sized businesses to find their audiences.
With the advantage of starting with little investment, the digital scenario is still little explored by many entrepreneurs when it comes to advertising. But why?
To show you that there is no big deal and help you start promoting your business better , we have prepared this guide that will show you the advantages and the first steps to advertising your products or services on Google. Check it out with us!
What is Google My Business?
Google My Business (or Google My Business) is the search giant’s platform for entrepreneurs. It allows anyone to advertise their own business for free in organic search results and appear on Google Maps.
Intuitively and quickly, you register important data for your audience to know, such as:
- Location;
- Opening hours;
- Website, channels and contacts;
- Photos and customer reviews.
Just by registering for free and keeping your information up to date, you will be found in searches related to your business, by location or even when searching directly for your company.
Now is the time to take the next step and start advertising your products and services. Let’s find out next!
Time to invest: Google Ads
To reach new audiences who have some interest in your type of service or product, Google Ads is the ideal tool. Used around the world, the platform emerged to highlight search engine results in an ad format.
This way, the entrepreneur can offer the best solution for a given search and has a greater chance of generating a conversion.
What is Google Ads?
Google Ads—this is nothing more than a platform for creating digital ads that will appear in the search results of Google, on partner websites, or even in apps.
It works like a virtual showcase in which you rent space for advertising. The difference is that your products or services will only appear to those who have some type of interest in them at the moment. You’ve certainly come across these ads when carrying out a search, right?
The Google platform, however, is not the only one to allow ads and sponsored links, but then why should you choose it? There are many advantages. Let’s list some of them for you:
Advantages of advertising on Google Ads
Without a doubt, the main advantage of Google Ads is its importance in the market. Firstly because Google is the site that receives 75% of all searches carried out on the internet, secondly because the giant’s display network (advertisements on websites) already reach 90% of users across the web.
Furthermore, it is worth mentioning some benefits such as:
Control your investments with ease
You decide how much you can invest in each of your campaigns and for how long.
Start and pause your advertising anytime you choose.
There is no contractual obligation and you can pause the ads if you wish.
Target your ads
With the tool’s intelligence, you can segment the audience of your campaigns to be more assertive. You can choose demographics, channels of interest, user searches and keywords.
Track ROI – real-time return on investment
All campaign results can be monitored instantly and you are clear about where your investment is going and how much it is returning.
But now that you know that investing in Google ads can be very advantageous, it’s time to find out how to get started. Let’s go?
How to start advertising on Google Ads?
Anyone with a Google account can now register for Google Ads and access the platform. The tool offers everything from more intuitive and/or automatic options, to advanced possibilities generally applied by agencies specializing in media and sponsored links.
STEP 1: Define the objective
After registering on the website, the platform now helps you create campaigns by asking your goal. This way, you are already directed to the ideal types of advertisements for your objectives.
Goals include:
Generate sales
Generate leads
Generate website traffic
Product and brand consideration
Reach and brand awareness
App promotion
The campaign type defines how and where your ads will appear to your audience. Campaign types include:
Search Network
Ideal for reaching really interested users, this type of ad appears prominently in Google searches. It requires a good choice of keywords to have good investment results!
Display Network
By choosing sites and pages that are most related to your audience, your ads will have a greater chance of delivering results. Google offers several options for formats and pages to advertise.
This type of campaign is also a great option for remarketing, reaching users who have already had contact with your website.
Shopping
A great option for e-commerce and product advertisements, Google Shopping makes life easier for users looking for offers. Showing the price, photos, details and where to buy.
Video
You’ve certainly been impacted by an advertisement when watching videos on YouTube or other video platforms, haven’t you?
This type of campaign can also be done on Google Ads and has specific creation and segmentation formats.
App campaign
With the great advantage of speeding up the creation of ads for applications, this campaign format uses artificial intelligence to advertise applications on the largest Google Services, including: Search, Google Play, YouTube, Display Network and Discover.
STEP 2 – Determine Range
The second step is to define the reach of your ads. It is possible to determine a coverage radius according to the location or even define specific areas.
STEP 3 – Segment
For your ads to appear in relevant searches, the third step allows you to create targeting related to your products and/or services.
Thus, the campaigns reach those who have already shown interest in the areas you intend to offer.
STEP 4 – Create the campaign
Now is the time to configure your campaign, defining the fundamental information for the ad. The necessary data are:
Campaign name
It will not be visible to customers, so the tip is to define a pattern that makes it easier to find it.
Campaign type
Depending on your goal, you choose the ideal type for the ad, and you can create more than one.
Networks
Choose where you want your advertisements to display.
Devices
You can segment your campaigns for smartphones, desktops or even tablets.
Locations and languages
Define which regions and languages you want to appear in.
Bids and budgets
You can manually set bid budgets or configure Google Ads itself to find the best investment pattern for those just starting out.
Ad extensions
Even more information in your ads, such as location, pages on your website and contacts
Additional Settings
Here you can optimize your campaigns by setting a schedule and other advanced options.
STEP 5 – Set the budget
You only pay what you set as your monthly budget and can adjust or pause whenever you want. The platform even allows you to preview the return according to each investment.
STEP 6 – Publish your campaign
After configuring your campaign billing options and budget period, Google Ads will begin publishing your ads. Then just monitor the results.
It is worth remembering that this step-by-step guide and the tips in this article are for setting up basic campaigns, as the platform offers for beginner users. The objective is to show that any business can advertise on Google.
However, there are many possibilities for configuring and creating intelligent ads focused on the most varied objectives. Google Ads also offers different types of budget controls and goal application.