8 benefits that prove that every business needs SEO
SEO is the acronym used for Search Engine Optimization. It is a set of actions and practices applied to a website to stand out amongst the search page results, such as on Google.
In other words, investing in SEO for your website means applying the best techniques so that it is found by people searching for your product, service or area of specialization.
With such a large number of competitors and pages available on the internet, a good way to stand out to your potential customers would be to appear in the first results, right? After all, more than 8.5 billion searches are made every day on Google .
These numbers, on their own, give you a pretty good idea of just how important and beneficial SEO is for any business, but there is so much more. Let us go into some of them in detail here; keep reading and take a look:
8 benefits of investing in SEO for your business
1 – Allows you to be found by your audience
As we have already said, many people search the internet every day. Among them, of course, is your audience. And it won’t do much good to have the best product, incredible differences or even the best price if you’re not being found by them.
If you’re still not convinced of the importance of having good SEO, these numbers will definitely catch your attention. A website that does not appear on the first page of Google , or in the top 10 results, will practically not be seen, much less accessed .
The first three organic positions receive almost 40% of clicks and decrease depending on the ranking, with very few going to the second page.
2 – SEO has no boundaries to access.
In promoting a product or service in the past, entrepreneurs had practically two choices: either invest huge amounts into advertisement, such as ads in magazines, newspapers, radio, and television, or invest in more local actions, such as flyering and using banners.
With the internet, the barrier of location and budget has been overcome. And with a good SEO strategy, any website can be found by users from anywhere in the country – or even from outsidethe country.
Although there are cases in which the search engine will prioritize the location of the user, such as when searching for services closer to your home, for example, your website could then reach an audience that would have found it hard to know of your business.
Today, an online store in Rio Grande do Sul can be found and sell its products to customers in Maranhão much more easily, or a blog with car tips can have readers from all over with the same language.
3 – SEO is cheaper
Building a good SEO strategy is not completely free, as it will require some work and the application of tools that can help. However, it is, without a doubt, one of the cheapest and most profitable practices in Digital Marketing.
Furthermore, good SEO will guarantee quality traffic to your website, bringing visitors who are genuinely interested or engaged with the business. As a result, customers acquired through organic traffic have the lowest cost per acquisition.
4. SEO generates more clicks than ads
You may have already seen that when you do a search on Google, the first results are almost always advertisements, right?
But tell the truth, do you click on these ads right away or scroll to see the first one to appear organically?
The vast majority of users follow the second habit, which is proven by the up to 90% more clicks that SEO generates when compared to paid advertising on engines.
This is because users trust the results that Google’s algorithm presents as the best more than the ads themselves in the tool. Which is not difficult to understand, as an advertisement is not always exactly what the consumer is looking for and the organic result tries to get as close as possible to that user’s intention.
5 – Beat the competition in a sustainable way
Investing in media or ads for search results can be expensive. For this reason – and based on the numbers we presented in the previous item – having a website well positioned in searches will be a great differentiator in beating the competition.
Depending on the size and budget available for your company, competing in paid ads can be quite difficult, as in auction systems, some keywords can be expensive and highly sought after.
SEO work does not require as many investments and becomes a more democratic space for those who can stand out, guaranteeing a Return on Investment – ROI – much higher than competitors who invest large amounts in advertising.
6 – SEO doesn’t stop working
Another great advantage of SEO – and one that helps guarantee this good ROI – is that it never stops. It’s 24/7 generating results and clicks to your website.
Unlike advertisements, which have deadlines and advertising periods according to the budget, the SEO strategy generates rankings that do not disappear so quickly in search results.
Although it requires continuous monitoring and improvements to remain well positioned, your ranking can improve over time, bringing results long after any initial investment you have made in the website’s SEO.
7 – SEO is important for the purchasing journey
It is not surprising that SEO is one of the crucial parts of Inbound Marketing strategies—the digital marketing concept bringing together practices and defining the stages of the purchasing journey to attract, convince, and convert visitors into leads, and leads into customers.
After all, being well positioned in search engines is what will guarantee the largest possible number of people on this journey, in addition to the best ROI for the strategy, as we talked about in item 5.
Therefore, you need to understand which words and terms are most important to your audience from the first contact with your area or type of activity, and prepare your website to appear in these results.
An example is a website that sells street running shoes, which appears well positioned for searches such as “what are the best shoes for running on the street?”.
8 – Ensures authority, trust and credibility
With a good SEO strategy, your website must offer valuable and quality content to users who are interested in your area. As a result, the search engine tends to increase your company’s authority on a given topic.
In addition to improving positioning in results related to your area, such as in a tire store that presents tips and content about cars, for example, this authority reflects on brand building.
People trust Google and appearing well positioned in the rankings will increase credibility among your audience. Always appearing in searches related to your market will also mean that your company is in the minds of users when they think about your product.